Max Communications offers integrated public relations campaigns from initial concept through measured results. Most of all, we pride ourselves on creative solutions that go far beyond the usual press previews, product launches and press events – to create “firsts,” including the first Plus Size bridal Twitter event, the first social group coupon or “Groupon” and the first U.S. Shoe Census.
Social Media: Activate a Twitter event, pin a winning Pinterest contest, launch a Facebook promotion or build an online community using the resources of Max Communications. Social media campaigns generate awareness for your new product while driving traffic to your site. We feel no campaign is complete without these far-reaching digital resources.
Digital Content Strategy: We architect the design and manufacture the material you need to build your editorial calendars. Not only do we create your microblogs, but we will also layer them with video, images and links. Our in-house writers thrive on crafting colorful content rich with keywords. From a content strategy to optimizing your SEO and boosting the results of your Google analytics to positioning your executives as thought leaders, we can write the content you need.
Dedicated Newsletters & Op-Eds: Issues advocacy is a key component of many of our industry communication plans, from energy to education. As your PR firm, we will monitor current events and identify opportunities for you to address influential audiences and foster better-informed perceptions of your organization’s stance on the issues facing your industry.
Media Relations: We energize traditional media relations by leveraging strategic partnerships, conducting social media outreach and boosting SEO with rich, enticing content. We’ve cultivated relationships with New York-based editors in our own backyard, many of which have lasted close to two decades.
Event Marketing: Complement your online campaigns with live, in-person events that really engage your target audience. From well-run deskside briefings, afternoon teas or fun blogger parties, count on us for a professional, polished event pulled off without a hitch!
Art Direction & Design: In addition to providing you with key strategic thinking and copy that delivers results, Max Communications brings your messages to life visually with award-winning design capabilities that cover a range of media. From email blasts and web development to traditional offline areas that cover print, collateral and broadcast, our 360 degree approach to art direction gives you just what you need to get your message across.
Consulting: Do you need to build your PR department from scratch? Our team helps start-ups develop their first-ever PR plans and messaging, prepares spokespeople, identifies unique opportunities to shine, structures staff to better meet essential media timelines, whatever it takes.
For more information about how our traditional and online campaigns can help you reach your marketing goals, please contact us.