With ambitious plans to grow the company prior to the retirement of one of its co-founders just as the country, and the Fairfield County region, was entering a serious recession, this 35-year-old family-owned and –operated landscape architecture design/build and maintenance firm catering to a luxury clientele hired MAX Communications for its critical first foray into the world of PR.

Launching an aggressive awareness building program that would leverage the co-founder’s expertise and celebrity, strongly position his talented protégées, call attention to the firm’s award-winning portfolio and create demand for its wide array of high-end design-build, property maintenance, fine gardening and holiday decorating services, the MAX Communications PR Team defined the firm’s brand personality and repositioned its new core messages across all marketing channels, including rewriting the firm’s website copy, and launching and maintaining the firm’s blog.

The multi-tiered PR program also included the conceptualization and launch of an educational event series among key professional referral groups, including residential architects and interior designers, as well as consumer events designed to educate and inspire homeowners to envision their own dream outdoor lifestyle and gardening plans.  All marketing efforts were supported with targeted trade and consumer media relations, including designer profile pieces and landscape installation features in leading regional home and garden publications. The result: Over a three-year period, the agency saturated the firm’s target markets, building brand recognition and exposure that contributed to the firm’s double-digit growth.